About Us

J’aime La Mode means ‘I Love Fashion’ in French. It is a Singapore based online shop that was founded back in 2014 by Cheryl. She was first struck with the idea to accessorize her bags when she realized that a charm could individualize and set herself apart from others. Thus, this marked the beginning of her bag charm making hobby turned passion. 

As our tagline “All things small and beautiful” suggests, all our bag charms are small and beautiful! J’aime La Mode aims to bring joy to people with the littler things life has to offer.

Our figurines and toys are sourced from all over the world such as Princess collection from Disneyland, Sonny Angels from Japan and etc. Each charm is meticulously designed and assembled by the owner herself which gives every piece its own individual touch.